No matter what sort of website you have, it is important to make sure that it follows the principles of good web design. A poorly designed website will drive away visitors and frustrate those few who persevere. The following article can help you design a high quality website and attract more traffic.
Functional websites work out for all visitors, regardless of their browser, so it’s essential that your website is tested across all the major platforms. A site that works on Internet Explorer might not display right in Firefox, Google Chrome, or Safari. Monitor how the pages look in major browsers before taking your website live.
Your website should be easy to scan. Tests have shown that the majority of online readers avoid reading everything on a page; instead, they just scan it for information that is of importance to them. Using bolding, color changes and breaks between sections of text makes your content easier to scan and makes it more likely that visitors will return. Also, make sure to keep the most important information at the top. When visitors are able to locate what they are looking for, they will be happier.
Don’t have pop-ups. Many consumers are bothered when they visit a site and are suddenly bombarded by pop-ups. The majority of people will leave a site if it contains pop-ups, even if these sites are very large ones. Show some appreciation and respect for your customers, by avoiding annoying pop-ups. If you are required by your hosting service to have pop-up ads, you may want to consider obtaining a new web host.
To help your web pages load quickly, you should compress all the images on the website page. If you have images that are compressed then pages will load much faster. Nothing is more frustrating to viewers than waiting for a 250k graphic to load when it should really only be 20k.
Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart’s content.
Test your website in the most popular browsers and platforms to make sure that it displays correctly. Sometimes scripts that work in one browser may not produce the same results in another browser. So you may need take extra measures, like adding a function for browser detection, in order to ensure that your website will display properly under most conditions.
Include a links page for your site and use it to provide a variety of resources related to the site’s purpose. You should also include a variety of links, including links to sites that are offering backlinks to your site. If related sites link back to your site, your site ranking will move up in the rankings on search results pages.
Allow your visitors to contact you through email, a contact form, comments or social media. This will give you a mechanism where your visitors can let you know if something is broken, doesn’t work as well as it should or is confusing. Getting visitors to your site to feel they are involved is a smart way to be certain they are going to go to your site again.
As you have seen, the principles of good web design are not terribly mysterious or difficult to implement. However, too many websites still ignore these basic techniques. Do not let your site fall into this category. Put these techniques into practice to design a website that you can be proud of.